You built something real. Now you need qualified enterprise customers — not another consultant who hands you a deck and disappears. We embed alongside your team, own GTM execution, and structure our engagements so we win when you close.
What founders typically see
Faster identification of the 2–3 ICP accounts most likely to close in the current quarter
More qualified pipeline from the same outbound motion after ICP sharpening and use case alignment
Typical time from engagement start to first enterprise logo closed or advanced to final stage
We work exclusively with Seed through Series B B2B tech companies — 10 to 75 employees — where there's a real product, early signal, and a founder who needs to turn that signal into repeatable pipeline. We don't do strategy theater.
You have a working product and 1–3 lighthouse customers but haven't cracked a repeatable way to find the next ten. Your ICP feels fuzzy and your sales motion is whatever the last demo taught you.
"We have build amazing agentic platform. Now how do we position it to enterprise buyer "
You closed your round on a story. Now you need to deliver it. GTM is in motion but inconsistent — some deals move fast, most stall. You need a sharper wedge and a sales motion the team can execute without you on every call.
"We're building, and I want my team to sell without me on the call"
Core market is working. Now you're pushing into new verticals, new geographies, or upmarket enterprise. Your original GTM playbook doesn't translate and you need a new wedge before you send the sales team in blind.
"Our playbook works is too generic. It works where we have traction but breaks everywhere else."
Every engagement is structured around outcomes, not hours. We pick the model that gets you to a signed customer fastest — and we put our fees where our conviction is.
A focused, two-week audit of your current GTM and product motion. We interview your best customers, map where deals stall, and identify the single sharpest wedge into your target enterprise segment — the use case and narrative that gets you in the door fastest.
We don't just identify your wedge — we work it. This is a hands-on, 60-to-90-day engagement where we embed with your team to run outbound campaigns, build the sales narrative, support enterprise deals in motion, and close your first (or next) named accounts.
You need a VP of Product, Technology or VP of GTM but you're not ready to hire one full-time. We step in as a senior operator — running weekly product and GTM cadences, owning roadmap prioritization, and ensuring your team is building what enterprise buyers are actually funding.
We structure every engagement so our incentives align with yours. You're not paying for our time — you're paying for outcomes. Here's how each model works.
Short, bounded engagements with a defined deliverable. You know the cost upfront, we know what success looks like. Best for diagnostics and use case discovery where you need a fast answer before committing more resources.
Diagnostic · DiscoveryA base retainer covers our time and access. A commission on closed ARR ties us directly to your revenue. When we help close a $200K enterprise deal, we earn a percentage. Your sales team sees us as partners, not overhead.
Pipeline · ClosingFor fractional leadership roles, we set quarterly milestones tied to pipeline created, ARR closed, or product outcomes delivered. If we hit them, you see the results. If we don't, the conversation is easy — we haven't earned the next quarter.
Fractional LeadershipEvery enterprise sale starts with a single, urgent use case that a buyer can fund today. We find that use case first — then expand from there. Selling the platform vision before you've proved the wedge is how startups lose to status quo.
The roadmap is a hypothesis. We test it against real enterprise buyers actively allocating budget — and we cut anything that doesn't accelerate the core sales motion. Conviction without evidence is just a guess.
Scaling a broken GTM motion is the fastest way to burn your Series A. We insist on a repeatable pattern — a consistent ICP, a sales narrative that converts, a handoff that doesn't require the founder — before recommending you pour resources into growth.
Our job is to make ourselves unnecessary. Every playbook we build, every hire we help you make, every process we document is designed to run without us. We measure success by how well your team executes after we're gone.
"The best enterprise GTM strategy is the one that gets a check signed — not the one that looks best in a board deck."— 10xWedge Operating Principle
Tell us where you're stuck. We'll respond within one business day with a direct point of view on what's causing it — no pitch, no deck, no ask.
We take on 3–4 engagements per quarter to ensure full attention on each. If we're at capacity, we'll tell you immediately.